ADIDAS HARDEN VOL. 6
Design, Animation, 3D Scanning
‘Adidas Innovation Lab’ video number three. This time celebrating one of the game’s most dynamic scorers.
Teaming up with our friends at Adidas to showcase the Harden Vol. 6. Working in collaboration with LOOP, we built a testing facility inspired by the Boost midsole, Herringbone traction pattern, and Achilles Heel pillows to emphasize the innovations behind the design.
Credits
Client: Adidas
Production Company: Upperline
Executive Producer: Zach LaPlante
Director: The Loop
Creative Directors: Alex MIkhaylov, Max Chelyadnikov
Art Director: Alex MIkhaylov
CG Supervisor: Max Chelyadnikov
Design: Alexander Eskin
3D Animation Lead: Dmitriy Paukov
FX TD: Artemy Perevertin, Alexander Eskin
3D Modelling: E.D.Satan, Dmitriy Paukov, Alexander Eskin, Filipp Gorbachev
Lighting: Filipp Gorbachev, Alexander Eskin, Max Chelyadnikov
2D Animation: Mikhail Ivanov
Compositing: Max Chelyadnikov
3D Scanning: Travis Reinke, Scanable
Sound Design: Zelig